Your Dirty Laundry Can Clean Up The Planet

No matter how lightly you tread, your Allbirds are bound to need a rinse every now and again. But how you wash them matters, not just for your products, but for the planet, too.

So, Why Switch Up Your Laundry Routine?

Small changes, big impact. For example, when you wash on cold rather than hot, you’ll shrink your carbon footprint by about 10 kg CO2e per year—the equivalent of driving your car 25 miles. And if you always air dry your Allbirds Men’s Sea Tee, you’ll shrink the product’s carbon footprint over its lifetime from 6.90 kg CO2e to 5.16 kg CO2e—a 25% reduction.

Wash On Cold. Then Air Dry.

Looking to add a wildly simple tool to your sustainability toolbelt? The laundry basket is a great place to start. It’s always a good idea to look at each product’s specific care guide before washing, but here’s a general rundown of how to clean your Allbirds.

Cleaning Your Shoes

Machine washable shoes are pretty great, eh? Here’s how to keep them clean, and keep your environmental impact as minimal as possible.

1.Remove the laces and insoles.
2.Place shoes in a delicates bag (pro tip: a pillowcase works too).
3.Choose a gentle cycle with cold water & mild detergent.
4.Shake out any excess water & set aside to air dry.
5.Shoes will regain their original shape with one or two wears.

Want the full refresh experience? Swap in some new laces and insoles.

Cleaning Your Apparel

Guess what. Washing on cold instead of hot means less chance of shrinking and colors running, more money saved on energy bills, and clothes that are just as clean.

1.Machine wash on cold using mild detergent.
2.Air dry to minimize your carbon footprint & maximize your product’s lifetime.

Do not bleach or dryclean.

Cleaning Your Accessories

Accessorizing is key to any successful outfit. And washing your accessories on cold is key to any sustainable lifestyle.

  1. Machine wash on cold using mild detergent.
  2. Air dry to minimize your carbon footprint & maximize your product’s lifetime.