
Allbirds Ushers In The Era Of “Comfycore” With New Launch
Wool Lounger Mule delivers the ultimate cozy vibes, just in time for winter weather
SAN FRANCISCO, November 14, 2024 – Cottagecore, gorpcore, normcore, coastal grandmother core, and even grandpacore have each had their moment. Now, Allbirds plans to usher in a new era for the masses: comfycore.
Known for offering the world’s most comfortable shoes, Allbirds is celebrating that signature feeling with a series of activations, including: awarding “Allbirds Comfort Seals of Approval” to other beloved brands and products; teaming up with influencers to reimagine #GetReadyWithMe content as #GetComfyWithMe; and hosting the world’s most comfortable party in New York.
The comfycore trend is best exemplified by Allbirds’s newest product, the slip-on Wool Lounger Mule, a perfect accompaniment for cozy outfits and cooler temperatures. Whether you’re seeking solace indoors, braving brisk temperatures for a quick run to the store, or looking for a dose of coziness amidst holiday chaos, this wardrobe essential will keep you comfortable and supported, thanks to:
- A plush, soft-to-the-touch upper made with ZQ-certified Merino wool, a hallmark of Allbirds’s natural material library
- A wool-lined insole that acts as a warm hug underfoot
- A cushioned, cloud-like midsole constructed with Allbirds’s signature SweetFoam®, a sugarcane-based green EVA
“The Allbirds design philosophy is rooted in incredible comfort, made possible with top-notch natural materials,” said Erin Sander, Vice President of Product, Allbirds. “Our Merino wool blend, used in styles like the Wool Lounger Mule, is incredibly soft – and you feel instant comfort from the first moment that you slip the shoes on your feet.”
The Lounger Mule is available online beginning November 14, 2024, and in-store beginning November 19, 2024. The Lounger Mule ($80) is available in four colorways, in full sizes from W5-11 and M7-14.
About Allbirds, Inc.
Based in San Francisco, with its roots in New Zealand, Allbirds launched in 2016 with a single shoe: the now iconic Wool Runner. In the years since, Allbirds has sold millions of pairs of shoes, and has maintained its commitment to incredible comfort, versatile style and unmatched quality. This is made possible with materials like Allbirds’s sugarcane-based midsole technology, SweetFoam™, and textiles made with tree fibers and Merino wool – so consumers don't have to compromise between the best products and their impact on the earth. www.allbirds.com
Contact
press@allbirds.com