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Outdoor Shoes for the Nature-Lover

Introducing New Rain-Ready Styles: Protect Collection

The water-resistant styles put to use an alternative to industry-standard PFCs/PFAS

SAN FRANCISCO, November 8, 2024 – Allbirds’s new assortment of weather-ready styles is launching just in time for winter. The Protect collection includes two signature silhouettes, Allbirds’s Runner and Runner-Up, re-engineered with additional water-resistant finishes crafted to withstand tough conditions.

In contrast to many water-resistant consumer products, Allbirds’s Protect styles are made without the use of PFCs/PFAS, chemicals that have been linked to a wide range of health and environmental risks. Also known as “forever chemicals,” PFCs/PFAS do not break down, persisting in the environment and accumulating in our bodies over time.

Protect styles are instead equipped with Allbirds’s Puddle Guard® technology: a breathable shield treated with fluorine-free water-resistant coating, offering an alternative to PFCs/PFAS.

“‘Better things in a better way’ has been our approach since day one. To us, that includes swapping out harmful materials and substances for preferred alternatives, whenever we can,” said Aileen Lerch, Director of Sustainability, Allbirds. “The growing consumer desire to know the provenance, climate and health impacts of the things they wear and buy underscores the importance of creating no-compromise products that deliver comfort, quality, style, and performance.”

Allbirds’s existing water-resistant styles, Mizzles, have been a repeat seasonal fan-favorite for wet months. The Protect Collection expands Allbirds's offering, answering consumers’s call for more specialized styles with extra protection. A more technical wool blend upper with TPU overlays offers intuitive protection from the elements on high-splash areas, like the toe and heel. Full-length lugged outsoles, made with natural rubber, deliver superior traction and stability on wet surfaces.

The Protect collection draws on Allbirds’s natural material library, including SweetFoam®, Allbirds’s sugarcane-based green EVA for an ultra-cushioned midsole; and an RWS-certified wool blend upper and insole for a warm, soft feel. The styles are fashioned with a water-resistant internal membrane, layered between the wool upper and the lining, constructed to help protect against wet conditions.

The styles are available online and in-store beginning November 8, 2024. The Runner Protect ($130) is available in four colorways; and the Runner-Up Protect ($150) in two colorways, in full- and half-sizes from W5-11 and M7-14.

About Allbirds, Inc.

Based in San Francisco, with its roots in New Zealand, Allbirds launched in 2016 with a single shoe: the now iconic Wool Runner. In the years since, Allbirds has sold millions of pairs of shoes, and has maintained its commitment to incredible comfort, versatile style and unmatched quality. This is made possible with materials like Allbirds’s sugarcane-based midsole technology, SweetFoam®, and textiles made with tree fibers and Merino wool – so consumers don't have to compromise between the best products and their impact on the earth. www.allbirds.com

Contact
press@allbirds.com