Featured Press

1. 

   APR 22, 2019

   The Mystery of Business Casual

   The first time I tried on a pair of Allbirds sneakers, I was in the brand’s San Francisco boutique, sitting on a gently curved wooden stool designed to tip forward in aid of shoe-changing. The stool was created by the same people who design the start-up’s shoes, and it made me feel the same combination of familiarity and irritation: Do we really need tech to disrupt the established technology of stools and sneakers?

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2. 

   DEC 30, 2018

   Sneakernomics: All change in the trainer business

   Four years ago Joey Zwillinger was an executive at a "hot" biotech company and making good money. So when he decided to leave to join a start-up making trainers out of wool, friends and family were bemused. "They naturally said I was quite dumb," he says. And that was among the more polite reactions...But for Mr Zwillinger and his co-founder Tim Brown, the creation of Allbirds was not quite the crazy leap of faith that it seemed back in 2014.

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3. 

   Mar 15, 2018

   Allbirds Hooked You On Wool Shoes. Next, Shoes Made from Trees

   Allbirds, the Silicon Valley startup behind a wildly popular wool sneaker, is pivoting from sheep to trees. The venture-capital darling is unveiling two new models Thursday made with the fibers of eucalyptus trees, effectively doubling its product line. One of its new kicks will be a flora version of its seminal, minimalist running shoe.

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4. 

   APR 1, 2020

   Allbirds Looks Beyond Covid-19 Crisis with Carbon Calorie Count

   For the last year, Allbirds has been working towards full transparency on the carbon footprint of every major product the company makes. It’s an initiative that a month or so ago would have been a buzzy addition to the growing conversation around fashion’s climate impact.

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5. 

   April 14, 2020

   The Allbirds Dasher sets a sustainable pace that all running brands should strive for

   With the ecofriendly footwear brand’s first step into the performance realm, the new Allbirds Dasher brings us one step closer to showing form, function and sustainability don't have to be mutually exclusive

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6. 

   Mar 15, 2018

   Allbirds co-founders on their new plant-based shoe collection

   In its first two years, sneaker startup Allbirds sold more than a million pairs of shoes. The San Francisco-based company says it's committed to using sustainable environmental practices to make what it calls "the world's most comfortable shoe." The company is launching Tree, a new line of shoes with material sourced from eucalyptus.

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7. 

   SEP 25, 2019

   Allbirds CEO Joey Zwillinger on Amazon’s new competitive shoe

   Zwillinger’s comments follow revelations that e-commerce giant Amazon is selling a shoe that looks like Allbirds’ popular sneakers called the Wool Runners.

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8. 

   JAN 17, 2018

   Allbirds Is Shaking Up Footwear With Machine-Washable Wool Shoes

   The company's first product is machine-washable wool sneakers, but Brown and Zwillinger describe Allbirds as a textile company that strives to be sustainable and create comfortable gear.

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9. 

   SEP 2, 2019

   Allbirds crafts shoes from renewable materials including wool and castor beans

   Footwear brand Allbirds uses merino wool to manufacture the textile uppers of its Wool Runners shoes, which also feature laces made from recycled plastic bottles and insoles produced using castor bean oil. Allbirds co-founder Tim Brown was disappointed with the synthetic materials used to manufacture most footwear and set out to develop an alternative that is both more comfortable and more sustainable.

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10. 

    APR 22, 2019

    Allbirds imposed a carbon tax on itself–and your brand should, too

    As a fashion journalist who cares about sustainability, I see many brands trying to save the planet in their own way. Some, like Everlane and Adidas, are tackling plastic pollution. Others, like Marine Layer and For Days, are developing circular systems that make new clothes out of old clothes. But here’s the thing: It’s now clear that climate change is the most pressing issue for us to address, because if we don’t deal with the problem now, our own survival is at risk.

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11. 

    FEB 22, 2019

    The $95 Sneakers Barack Obama Wore to the Duke-UNC Game

    First of all, who doesn't love a good monochrome outfit? Black is a great place to start, if you're not sure where to. Second of all, Obama's shoes are a surefire option for casual footwear.

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12. 

    AUG 1, 2018

    Allbirds wants to fix your sole

    Allbirds‘ newest product, a flip-flop, is deceptively simple. The two-year-old startup–which took Silicon Valley by storm with its wool sneakers–is now releasing a sandal made from a piece of squishy, lightweight foam. The base softly cradles your foot when you slip it on, and a polyester strap with a microsuede lining sits snugly between your toes. There’s no doubt it’s a comfortable piece of footwear. Still, to the untrained eye, it looks like any other flip-flop on the market.

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13. 

    APRIL 30, 2016

    Allbirds Merino Wool Sneakers: Shockingly Comfortable, Sustainable, Beautiful

    When I first laid eyes on a gray pair of Allbirds sneaks, my first thought was that they look a bit like Yeezy’s, and...

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14. 

    SEP 21, 2020

    Allbirds is stepping up for the planet—by treading lightly on it

    To an outsider, it looked like dirt: brown, crumbly, messy earth. To four employees of Allbirds, the six-year-old San Francisco footwear startup famous for its fuzzy woolen sneaker, it looked like an opportunity.

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15. 

    JUN 20, 2020

    This New Running Shoe Is Better Than It Has Any Right to Be

    Since 2014, Allbirds has made sustainability sexy. The brand became the go-to sneaker for coffee runs thanks to its lack of bold logos and an effortless pull-on style. Recently, the brand began to tangle with the big running shoe makers by launching its first performance sneaker.

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16. 

    MAY 1, 2020

    adidas & Allbirds Are Making the Most Sustainable Running Shoe Ever

    Allbirds and adidas are joining forces to create a sports performance shoe with the lowest-ever carbon footprint by 2021. The brands aim to implement innovative manufacturing and supply-chain processes, and explore renewable material resources with the hope of setting a new standard in the industry.

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17. 

    NOV 30, 2017

    How Allbirds Surpassed Nike As The Fastest Growing Shoe Company In The World

    Allbirds launched around 18 months ago, so their hockey stick growth (forgive the buzzword) is something every startup, especially in the fashion industry, should study. According to their founder, Joey Zwillinger, their success had to do with three things: timing, product and ingenuity.

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18. 

    DEC 2020

    Meet the Companies Making the Biggest Positive Impact in 2020

    Allbirds: Makes carbon-neutral footwear.

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19. 

    AUG 11, 2017

    To Fit Into Silicon Valley, Wear These Wool Shoes

    Now comes the Allbird, a knit wool loafer. In uncomfortable times, Silicon Valley has turned to a comfortable shoe. If there’s a venture capitalist nearby, there’s probably a pair of Allbirds, too.

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20. 

    MAR 26, 2018

    When Your Shoes are Made of Wood Pulp

    Tim Brown, a World Cup soccer player from Wellington, New Zealand, and Joey Zwillinger, the head of an eco-friendly algae-chemical company, met through their wives a while back, and, observing a trend toward workplace informality, went into business with a loose idea: knitted woolen sneakers.

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21. 

    JUN 10, 2019

    How I Built This - Allbirds: Tim Brown & Joey Zwillinger

    Growing up, Tim Brown discovered he was very good at two things: design and soccer. While playing professional soccer in New Zealand, he was turned off by the flashy logos on most athletic gear.

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22. 

    aug 1, 2018

    Leonardo DiCaprio Invests in Footwear Brand Allbirds: 'I Am Proud to Join the Company'

    Leonardo DiCaprio takes his footwear choices very seriously — so much so that he just invested his money in one of his favorite sneaker brands. The environmentally conscious actor has teamed up with sustainable footwear company Allbirds, news that comes hot on the heels of the brand’s latest launch: a sustainable, eco-friendly sole unveiled on the label’s debut flip-flop.

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23. 

    OCT 20, 2020

    Allbirds’ New Eco-Apparel Is Here — & We Wore It First

    The beloved retailer is no longer solely a shoe label, as today marks the official launch of its first-ever foray into clothing. The entire capsule collection is designed with Allbirds’ trademark soft minimalism and sky-high environmental standards — and we tried it on first.

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24. 

    APR 28, 2020

    First Look: Allbirds Tree Dasher Running Shoe

    Now, Allbirds is getting into the sport side of footwear, launching the Tree Dasher, its first real running shoe. Here you might be wondering “Can this company really build a legitimate running shoe?” It’s a fair question…

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25. 

    OCT 1, 2020

    Design Dose: Allbirds TrinoXO Tee

    When Tim Brown first founded Allbirds, he aimed to incorporate his native New Zealand’s abundance of merino wool—an underutilized sustainable material—into footwear.

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26. 

    OCT 20, 2020

    Allbirds launches apparel collection

    Tim Brown, co-founder of the San Francisco-headquartered company Allbirds, is adamant that the world can actually use another T-shirt. If, and only if, it’s a better T-shirt. One that pushes the collective conversation about sustainability.

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27. 

    OCT 20, 2020

    Allbirds’ First Clothing Capsule Includes the Softest Sweaters You’ll Find This Fall

    Now, you can literally wear Allbirds head to toe. Its debut clothing collection launches today with four items: a merino wool puffer; a T-shirt made with XO, an antimicrobial treatment made from discarded crab shells; and a crewneck and cardigan in super-plush merino.

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28. 

    APR 14, 2020

    Should Fashion Be Labeled by Its Carbon Footprint, Similar to the Calories Listed on Our Food?

    Four years ago, Tim Brown and Joey Zwillinger launched Allbirds with one pair of wool sneakers. Whether you’re in New York, London, or a small town in Ohio, there’s a good chance you’ve seen them—or dozens of them. Barack Obama is even a fan.

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29. 

    NOV 22, 2017

    How Sustainable Fashion Is Being 'Disrupted'

    From Italian luxury label Ferragamo selling a capsule collection of scarves made from orange fibres to Australian brands making togs from plastic fished from the ocean there is, to borrow from the tech world, some "disruption" happening in the world of sustainable fashion.

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30. 

    MAR 1, 2016

    The World’s Most Comfortable Shoes Are Made of Super-Soft Wool

    Allbirds may be the next big thing in anonymous luxury. Next in line for disruption: sneakers...

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31. 

    NOV 2020

    Allbirds Tree Dashers: The 100 Best Inventions of 2020

    Running shoes are incredibly wasteful, relying heavily on oil-based synthetics like plastic. The Allbirds Tree Dasher is made almost entirely from natural materials, with a carbon footprint estimated at almost a third lower than that of the average sneaker.

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32. 

    NOV 15, 2018

    Shoes That Could Help Save the World

    The shoe industry has a big carbon footprint, thanks in part to the fact that many shoe parts—including plastic soles, logos and shoelace tips—are made from petroleum. Retail startup Allbirds is testing an eco-friendly alternative: SweetFoam, a new material made from parts of sugarcane that would otherwise be discarded (thereby releasing climate change–causing carbon dioxide into the air).

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33. 

    JAN 2, 2018

    How This Sneaker Startup Sparked A Footwear Frenzy

    TODAY's Donna Farizan met up with the founders of Allbirds footwear in San Francisco, a startup that specializes in sneakers made from all-natural wool, to find out how what inspired their sustainable and innovative line that’s coveted by tech giants and celebrities alike.

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34. 

    MAY 14, 2019

    How Allbirds built a sustainable supply chain

    When former New Zealand footballer Tim Brown and biotech engineer Joey Zwillinger launched the first Allbirds sneaker in 2016, it already had a sustainably sourced merino wool upper and an insole derived from castor bean oil. But to their minds, it had one flaw: the shoelaces weren’t made from recycled material. So the San Francisco-based duo launched with laces made from virgin polyester and kept pressing their factory to come up with a solution.

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35. 

    APR 28, 2020

    Eco footwear pioneer Allbirds debuts Dasher performance shoe

    Wool, sugarcane, tree fibres and castor bean oil are the unlikely building blocks with which Allbirds creates its shoes. Since its launch in March 2016, the brand has blazed the trail for planet-friendlier footwear...

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36. 

    FEB 25, 2021

    Allbirds unveils plant-based alternative to leather

    Allbirds, pioneer of sustainable fashion, unveils a sustainable fabric alternative Plant Leather.

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37. 

    NOV 20, 2020

    The 2020 Women’s Health Fitness Awards Winners

    Of all the sneakers we put through test runs this year, these new Allbirds were our faves. Their sustainable, cushy midsole (which is made out of sugar cane!) is perf for pounding the pavement sans pain.

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38. 

    MAR 16, 2021

    Women’s Health 2021 Sneaker Awards

    Castor bean oil and merino wool join forces to create an odor-fighting insole that’s uber soft, while a contoured base made out of sugarcane adds a bouncy barrier between you and the sidewalk.

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39. 

    AUG 13, 2019

    Allbirds Steps Into Apparel with Sustainable Socks

    When Allbirds set out to reinvent footwear in 2014, it couldn’t have anticipated that its shoes would become a staple in the modern eco-conscious person’s wardrobe. Its signature sneakers, made from Merino wool, have sold more than a million pairs around the world. Barack Obama wears Allbirds. Oprah Winfrey wears Allbirds. So does Larry Page, and seemingly every other person in Silicon Valley. The juggernaut of success has driven the company to expand its menu, from slippers and high-tops to shoelaces made from recycled plastic to a line of children’s shoes, adorably named Smallbirds.

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40. 

    SEP 27, 2020

    Sustainable Footwear Maker Allbirds Lands $100 Million in Funding

    Allbirds Inc. is arguably Silicon Valley’s most fashionable unicorn. Now, it’s a bit richer as well. The sustainable footwear maker landed $100 million in a Series E funding round that closed Friday.

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41. 

    May 21, 2018

    How the ‘World’s Most Comfortable Shoe’ Is Challenging Nike and Adidas

    It all comes back to the wool. The idea to build the business around a natural fiber came to co-founder Tim Brown, a native of New Zealand, or as he calls it, “the land of 29 million sheep.”

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