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Allbirds has created the world’s first net zero carbon shoe, the M0.0NSHOT. Its landmark carbon footprint — 0.0 kg CO₂e, versus an industry average of 14 kg CO₂e — was achieved without relying on offsets.
VIEW FULL ARTICLEThe plant-based leather business is heating up, with Allbirds next to drive innovation. The company invested $2 million in Illinois-based Natural Fiber Welding, Inc., an innovation of Dr. Luke Haverhals, an outspoken advocate for revolutionary materials that rely entirely on natural polymers.
VIEW FULL ARTICLEEco-aware shoe brand Allbirds is now in its sixth year of business, and the initial buzz that surrounded the brand following its launch and expansion (successful Kickstarter campaign, gleaming stores in major US cities, endorsement from Barack Obama, undisclosed investment from Leo) shows no signs of dying down.
VIEW FULL ARTICLEFashion, like politics, loves a buzzword — especially when it comes to the environment. Sustainability! Circularity! They just tripped off the tongue. And now there’s a new favorite in town: regenerative.
VIEW FULL ARTICLEWhen it comes to sports, running's carbon footprint is relatively small. Going for a run doesn't require ripping up grasslands to build a court or burning gasoline to drive to a faraway lake. You don’t need to buy a lot of equipment, either. You can even run in the gym shorts you owned in the seventh grade (although most of us don’t).
VIEW FULL ARTICLEFinding a solid pair of comfortable sneakers for travel is no easy feat. You need to strike the (seemingly impossible) balance of comfort, style, and versatility. After spending years wearing athletic shoes that weren’t the most, ahem, fashion-forward, I was about ready to give up my search when I randomly strolled into an Allbirds store while on vacation in Austin.
VIEW FULL ARTICLEIt is becoming increasingly clear that consumers of all ages are interested in carbon transparency as well as supporting brands that make a targeted effort at carbon neutrality.
VIEW FULL ARTICLENew York Fashion Week begins in just over a month, and Vogue Runway’s already-full schedule suggests it’s going to be one of the busiest seasons… ever. Understandably so: It’s been a year-and-a-half since many of us saw a collection in person, and designers are itching to show their work in three dimensions again. After hundreds (thousands?) of grainy Zooms and the isolation of remote work, we’re craving the energy, the beauty, the hustle—even the 2:00 a.m. deadlines.
VIEW FULL ARTICLEAccording to Hana Kajimura, head of sustainability at Allbirds, finding a way to make athletic apparel without polyester has been a goal for the company for the last two years. After 70 iterations, Allbirds launched on Tuesday its first activewear collection, called Natural Run. It includes running shorts, bike shorts, T-shirts and tank tops, all made from natural materials like eucalyptus fiber and merino wool.
VIEW FULL ARTICLEThe startup is launching a new line of athletic gear made of merino wool and yarn created from the pulp of eucalyptus trees. The fabric, which was two years in the making, is Allbirds’ latest attempt to rethink the apparel industry’s longstanding reliance on polyester and other synthetic fibers.
VIEW FULL ARTICLEHello from New York, where the financial world is grappling with two obsessions: climate change and cryptocurrencies. Now they are starting to collide, as innovators explore whether blockchain can be used to promote more transparency in the environmental, social and governance (ESG) world. Agricultural and trade companies such as meat processor JBS, for example, have recently been exploring how to use blockchain to track the provenance of products, such as cattle.
VIEW FULL ARTICLEWorkers in tech hubs like San Francisco and New York are familiar with the Allbirds craze of the mid-to-late 2010s, when you couldn't walk down the street or step into an elevator without seeing the monochromatic merino wool sneakers on the feet of seemingly everyone you met. If they don't seem as ubiquitous now, that's likely because they've become so commonplace we take them for granted.
VIEW FULL ARTICLELast year, Allbirds launched its first running shoe, the Tree Dasher. The trainer embodies all we love about the brand’s walking shoes, which are ironically called Wool Runners. Like the ingredients in a made-from-scratch homestyle recipe, the shoes’ components are natural, simple, and familiar—the upper materials include merino wool and eucalyptus tree fibers.
VIEW FULL ARTICLELet's be honest: Even if the world is regaining some sort of normalcy, you're still living in loungewear. And there's no reason to be ashamed about it—especially when those sweats come from an eco-conscious brand and look this good.
VIEW FULL ARTICLEThe San Francisco-based company and its existing shareholders sold more than 20 million shares Tuesday for $15 each after marketing 19 million of them for $12 to $14, according to a statement confirming an earlier report by Bloomberg News.
VIEW FULL ARTICLEBetween a re-engineered knit upper and streamlined Dasher outsole, perhaps the most important element of Jeff Staple & Allbirds' second collaborative sneaker is a simple number printed on its lateral side.
VIEW FULL ARTICLEDuring his playing days, Brown says, he had enjoyed the free gear that brands sent to professional athletes, but he also wondered about ways to produce it without synthetic materials. He'd go on to co-found Allbirds, a San Francisco Bay Area sustainable footwear and apparel company. But not before reflecting on how purpose can fuel performance.
VIEW FULL ARTICLETODAY Lifestyle and Commerce Contributor Jill Martin is kicking off the New Year with all the products you need to get back to your healthy habits and refresh your beauty and wellness routine.
VIEW FULL ARTICLEEven Hollywood's biggest celebs can't help but go "gaga" for a pair of really great sneakers. And the Mother Monster herself, Lady Gaga, is just the latest star in a long series of celebs who have proven to be fans of the athletic sneaker brand Allbirds.
VIEW FULL ARTICLEAllbirds is entering the secondhand sneaker market with Rerun, an integrated resale platform as part of its push to halve its carbon emissions, Vogue Business can exclusively report.
VIEW FULL ARTICLEllbirds founders Tim Brown and Joey Zwillinger created their best-known shoe—a minimalist merino wool runner—back in 2016, hoping to disrupt the synthetics-reliant sneaker industry. Since then, the certified B Corp has proven that sustainability sells: a November IPO valued the company at $4 billion, and it posted nearly $100 million in fourth-quarter sales (a 23% jump). A new design Allbirds recently launched in partnership with Adidas, meanwhile, releases less than a quarter of the greenhouse gases during production than a typical running shoe.
VIEW FULL ARTICLEA continuation of its shared passion to lower footwear’s carbon dioxide emissions, the duo has taken Allbirds’ penchant for using natural materials and blended it with adidas’ expertise in creating performance-focused sneakers to unveil an ADIZERO silhouette that goes below 3 kg CO2e per pair.
VIEW FULL ARTICLEThe sustainable direct-to-consumer footwear brand, famously worn by everyone from Lady Gaga to Hilary Duff, released its all-new Tree Flyer shoe on Tuesday, and it's ideally designed for high-performance distance running.
VIEW FULL ARTICLESince launching in 2014, Allbirds has built a cult-like following of athleisure devotees for its minimalist trainers that really can be worn anywhere and everywhere. Count Men's Health editors among the converted, who have praised its do-it-all Dashers and cozy-but-not-sloppy workout clothes.
VIEW FULL ARTICLEWhen Allbirds arrived in 2016 with simple, comfort-first sneakers that signaled environmental consciousness and coziness, they had a home run. By 2018, the direct-to-consumer footwear brand claimed to have sold more than a million pairs of their sugarcane-soled sneakers. As they continue to dive into different plant-based materials (breathable eucalyptus tree fibers) and categories (mix-and-match athleisure, cushiony carbon-negative sandals), their sneakers received upgrades for serious runners, too. Their newest running shoe, out this week, is named the Tree Flyer, what the brand calls its “most technical style to date.”
VIEW FULL ARTICLEThe world is less formal these days. Almost anywhere in public–from the gym to the store to the classroom–you're likely to see folks leaning into the athleisure
VIEW FULL ARTICLEIf you're already familiar with Allbirds, you know the brand got its start making sneakers with sustainable materials. But did you know they also make sandals in the summertime?
VIEW FULL ARTICLEThere's no denying that pool slides are trending hard again for summer 2022. There's also no denying that the cushy footwear isn't for everyone, especially considering the easy-to-wear sandal can quickly go from looking like a trendy slipper to an orthopedic sandal, which also isn't a bad thing, BTW. It's just what makes this particular shoe trend controversial.
VIEW FULL ARTICLEWe’ve all heard the canonical phrase “on Wednesdays, we wear pink” from the 2004 cult classic Mean Girls, but the phrase has been reincarnated in today's launch of the Allbirds x Lindsay Lohan collab which declares, "on Wednesdays, we launch pink." The pink to which the beloved brand is referring is a limited edition Lux pink color of the Allbirds Tree Flyer running shoe, available in both men's and women's sizes. The shoe also comes in six other color options, and has gained attention for being both sustainable and a comfortable and reliable training shoe.
VIEW FULL ARTICLEAfter spending nearly two years quarantined in a tiny one-bedroom apartment in New York City, all I want to do is be outside. While I've never been a hardcore athlete, I've spent the past 12 months learning to love running outdoors. The only problem? I hate my running shoes.
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