Allbirds and JUST

October 2019

We love natural materials, and we’re not the only ones. Inspired by a mutual adoration of Brazilian sugarcane and FSC® Certified trees, we partnered with fellow naturalists JUST to design some Limited Edition Tree Toppers and Tree Runners. And the best part—we donated 100% of the proceeds to Earth Alliance’s Amazon Forest Fund to support wildlife relief.

Like us, JUST is a certified BCorp, meaning we both put purpose ahead of profit. That fact, combined with their lovely blue color palette, made the partnership just feel natural.

We’re all about the details, so we made sure to incorporate special design touches on both silhouettes, like including the JUST logo on the heel tab.

And since making new friends got us in such a great mood, we included a 3-pack of bright laces inspired by JUST’s infused flavors with every purchase.