What’s In A Footprint?
We measure a couple of different things to get the numbers that end up on our products. And, well, rather than trying to explain it ourselves, we thought we’d let Bret McKenzie take the podium.
Materials
Like most companies who make things, this is the largest part of our footprint—for now. We’ve always used natural materials like Wool, Tree, and Sugar whenever we can, because we think their natural carbon-sucking ability has the potential to make this number go from our highest to our lowest.
Manufacturing
The truth is, making things takes energy. But when you work with partners who share your values and manufacture efficiently, it turns out you can reduce those numbers pretty significantly.
Product Use
No matter how lightly you tread, your Allbirds are bound to need a rinse every now and again. Our products are machine washable, and even a quick cleaning makes an impact, so we add it into the equation—every little bit counts.
End Of Life
Most products end up in a landfill, where they emit greenhouse gases into the atmosphere while they decompose. It’s far from a perfect solution, and we’re working on it.
Transportation
From factory to distribution, and distribution to customer, every leg of the journey counts. And since those journeys vary so much for our customers, we report this number separately in our company-wide emissions—you can read more about the nitty gritty here.
